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"History of Eau Claire County Wisconsin, 1914, Past and Present"

Chapter  37 - The Newspapers of the County

Der Herold

(-as transcribed from page 504)

Der Herold, in the German language, was founded in 18S6 by Leopold Kortsch, who published it until 1890, when he disposed of it to Joseph Weiss. Mr. Weiss continued to publish it until 1892, when the present owner, John J. Auer, who had previously bought the extensive job printing plant of D. L. Elbert, by whom Der Herold (edited by A. Weissonfels, who later returned to Germany) had been printed for some time, purchased one-half interest in it, forming the partnership of Weiss & Auer. The business was carried on by them until 1898, when Mr. Auer bought out Mr. Weiss and became sole owner. In 1900 Mr. Auer received the subscription lists of the "Thalbote, " a German paper at Chippewa Falls, by Theodore Brockman, and of the "Nordstern, " a German paper at Menomonie, by Charles Pieper, which, with its own circulation, gave Der Herold a large circulation all over the northwestern part of Wisconsin. Der Herold is now the only German newspaper published in the northwestern part of Wisconsin, and it commands a strong circulation among the thrifty German population in this part of the state. Mr. Auer being an ardent Democrat and devoted to the principles of that party, has made Der Herold a strong Democratic organ, whose services have been invaluable to the Democratic party of Wisconsin. He is also popular with his fellow citizens of other nationalities. As his party's candidate for state senator in 1900 he ran ahead of his ticket against a popular Republican nominee. Eau Claire, Buffalo and Pepin counties then comprised the senatorial district.

Mr. Kortsch was a Republican and twice elected to the office of coroner. After selling Der Herold he was employed by other publishers in the city, and was accidentally drowned in the Dells pond four years ago.

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